This season’s earnings paints a gloomy picture of the fiscal year ahead, thanks to a downturn in the US and a cooling fragrance market, but agile firms are finding brighter spots.
Beauty’s growth has begun to cool as companies adjust to smaller retailer orders, and dampened customer demand. (Getty)
By Daniela Morosini
13 November 2025
BoF PROFESSIONAL
Under CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has more than doubled sales in 5 years and is on track to surpass $3 billion in 2022.
To access this article on Beauty, become a BoF Professional member.
Already a member?Sign In
BoF Professional
Agenda setting intelligence, analysis and advice for the global fashion and beauty community.
Keep reading
for only $20 / month, paid yearly
Limited-time offerSave $160 on your first year
In celebration of 10 years of BoF VOICES
JOIN NOW
Join industry professionals who make better business decisions
Membership includes
Daily fashion & beauty news
In-depth analysis & advice from our experts
Insider Briefings & Expert Perspectives newsletters
Masterclasses & digital live events
Actionable business case studies
Explore our other memberships
Created and curated for fashion and beauty professionals