A new generation of startups is launching amid a lack of investor funding, a weaker multi-brand retail landscape and a broken supply chain. To beat the odds, they’re going even more niche to attract and retain overstimulated consumers.
A new class of startups are hoping to build lasting brands in an increasingly difficult market. (BoF Team)
By Malique Morris
09 December 2025
BoF PROFESSIONAL
Under CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has more than doubled sales in 5 years and is on track to surpass $3 billion in 2022.
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